Christmas holidays are a hot time for sales and promotions, during which you can significantly replenish your budget and sell even those goods that have been stale on the shelves. Festive gift-buying contributes up to 30% of a store’s yearly revenue. But how can you prepare correctly for the peak season to take advantage of the benefits? Let’s look at it step by step.
The significance of Christmas Holidays in e-commerce
In 2022, holiday online global sales totaled $1.14 trillion and $270 billion in the US. This year’s international selling spending forecast predicts a 4.5% growth to $1.3 trillion.
Most often, holiday shopping starts after Thanksgiving and lasts for five days. However, it takes much longer for holiday shopping because those always need more time to buy for the Christmas season.
Thus, in the lead-up to the holidays in 2022, Amazon’s marketplace accounted for 40% of all online sales. At the same time, sales reached $900 million on Christmas Eve and $800 million by New Year’s Eve.
Last year, the mean expenditure for online shoppers amounted to $1325 over the holiday season, and this year, they plan to scrimp on $985. We recommend you prepare thoroughly for the holidays to attract as many shoppers as possible to your online shop.
Top-selling Christmas Holidays categories
One of the most popular products by the Christmas holiday was gadgets and other electronic devices. In 2022, these gifts accounted for 22% of all sales. Apple iPhone and Samsung Galaxy smartphones, Samsung TVs, Nintendo Switch console, Fitbit trackers, and Sonos sound bars were the most frequently purchased smartphones and laptops. The Echo Dot, Fire TV Stick, and Apple AirPods were famous on Amazon.
Based on previous years’ statistics and fresh data, the ranking of top categories and products on Amazon looks like this:
- Home & Kitchen: J Jimoo Mulberry Silk Pillowcase, Bedsure Sherpa Fleece Throw Blanket, Stanley Quencher H2.0, Conair Fabric Shaver and Lint Remover.
- Beauty & Personal Care: Lip Sleeping Mask by Laneige, COSRX Snail Mucin 96% Power Repairing Essence, MAXSOFT Scalp Care Brush.
- Clothing, Shoes & Jewelry: Carhartt Men’s Knit Camo Beanie, Hanes Men’s Ecosmart Hoodie, SG SUGU Crossbody Bag with Tassel.
- Toys & Games: Pokemon Cards, Toddler Bath Toy, Hasbro Gaming Perfection Game, Xbox Gift Card, Squishmallows, Boon Pipes.
- Health, Household & Baby Care: Lumineux Teeth Whitening Strips 7 Treatments, Pampers Sensitive Water-Based Hypoallergenic and Unscented Baby Wipes
- Baby: The Children’s Place Kids’ Family Matching Festive Christmas Pajama Sets,
- Electronics: Nintendo Switch, Apple AirPods (2nd Generation), PlayStation DuelSense Wireless Controller, Blink Outdoor (3rd Gen), Wyze.
- Sports & outdoors: Sunny Health & Fitness Under Desk Mini Bike, Yoga mat by BalanceFrom, complete with a convenient carrying strap, Aegend Swim Goggles.
- Pet Supplies: The DELOMO Glove, Earth Rated Dog Poop Bags, Chuckit! Ultra Ball Dog Toy, Benebone Wishbone.
- Office Supplies: Scotch Heavy Duty Packaging Tape, BlissTrends Seat Cushion, Amazon Basics Multipurpose Copy Printer Paper.
Ten ways to prepare your online store for Holiday Sales
- Use colorful Christmas and New Year images and decorations to draw attention to themed gifts.
- Set up mobile-friendly navigation on your brand website or online store. A lot of purchases are made from mobile phones.
- Create a sense of urgency – promotions, hot deals, and discount rates will draw attention to the items you want to emphasize.
- Offer products a customer may like based on their shopping cart – the likelihood they will add them to their purchase is high.
- Analyze customer behavior using AI. Based on his previous purchases, adding items to his favorites and frequently viewed items, you can determine which things you can interest him in.
- “Buy Now, Pay Later” (BNPL) is a great way to spend more money in your store. Integrate this service on your online stores on ecommerce marketplaces and earn more.
- Being eco-friendly is an important point. Wrap your products in eco packaging or box.
- Free or discounted shipping during the holiday season is another reason to choose your product and store.
- Try to provide fast delivery – most consumers expect same-day shipping.
- Keep your advertising on – many shoppers become more active during the Christmas holiday.
Christmas Holidays: lifehacks for online sellers
The following tips will help you prepare thoroughly for Christmas season promotions, sell out faster, get your items to your recipients, and avoid additional costs:
- set the product price between $10 and $70. This will allow shoppers to procrastinate less and buy the item;
- make sure you have enough merchandise for the sale. A lack of it could potentially provoke discomfort among potential purchasers and cause them to buy from another vendor;
- choose goods weighing up to 5 pounds for sales and promotions. Heavy products are challenging to handle and require more storage and shipping costs;
- size is also essential: items larger than 18 x 14 x 8 inches also require more financial investment for shipping and handling;
- review return policies – more than half of online shoppers want a “no questions asked” return policy, which can impact your profits. Check all options carefully and keep the one that works for you and the customer.
What Global Unity Logistics can do to help in the run-up to the Christmas holidays
We are a logistics company that has been handling commercial shipments of e-commerce entrepreneurs for over seven years. On the eve of the hot season, our team actively helps sellers transport and deliver timely shipments to Amazon and other retail platforms worldwide.
Whether you need to restock products urgently or find a warehouse and workers to handle shipments, we are at your service.
Our service:
- Sea freight – bulk shipments or full containers (from China or Korea to the States).
- Airfreight is the fastest way to ship goods (we accept cargo from 100 kg).
- Door-to-door – transportation to your office door or Amazon warehouse.
- Customs assistance – we will provide a broker for customs clearance.
- Warehouse logistics in the USA.
Do you want to replenish your inventory and make money selling goods on Amazon during the holiday season? Contact Global Unity Logistics – we will quickly process your request and deliver your shipment before the Christmas season.